Kärcher in the press
Increase product awareness
To raise awareness of the Kärcher Professional product offering.
Key sector outreach
BWP to position Kärcher as an industry leader and voice of authority in the professional cleaning market through positive press placements, achieving an agreed KPI of 60 pieces of coverage in relevant trade titles.
BWP secured a total of 110 pieces of B2B coverage across a range of sectors including cleaning, automotive, farming, HoReCa and municipal.