Kärcher in the press

The Challenge

Increase product awareness

To raise awareness of the Kärcher Professional product offering.

The Solution

Key sector outreach

BWP to position Kärcher as an industry leader and voice of authority in the professional cleaning market through positive press placements, achieving an agreed KPI of 60 pieces of coverage in relevant trade titles.

The Impact

Multi-sector results

BWP secured a total of 110 pieces of B2B coverage across a range of sectors including cleaning, automotive, farming, HoReCa and municipal.

pieces of B2B trade coverage secured in 2019
total reach
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