Kärcher vs RSI
Kärcher’s mission to help combat RSI
Launching innovative tech
To raise B2B media profile of Kärcher’s HD/HDS pressure washer with new Easy!Force trigger handle.
Highlighting the USPs
BWP created a top-tier B2B media list to target key vertical markets and reach those who regularly use this equipment.Proactive press outreach was used to communicate key messaging around the product features and Kärcher’s mission to help combat RSI.
BWP secured 49 pieces of HD/HDS B2B media coverage in 2019.