Kärcher vs RSI

Kärcher’s mission to help combat RSI

The Challenge

Launching innovative tech

To raise B2B media profile of Kärcher’s HD/HDS pressure washer with new Easy!Force trigger handle.

The Solution

Highlighting the USPs

BWP created a top-tier B2B media list to target key vertical markets and reach those who regularly use this equipment.Proactive press outreach was used to communicate key messaging around the product features and Kärcher’s mission to help combat RSI.

The Impact

Multi-sector coverage

BWP secured 49 pieces of HD/HDS B2B media coverage in 2019. 

pieces of B2B trade coverage
total reach
total PRV
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