Ulster Weavers
Introducing Ulster Weavers
Targeted media placements to grow awareness of the brand
The Challenge
Driving customer awareness
Ulster Weavers was a well-known brand within the homeware industry, but brand awareness among potential customers was low. BWP was tasked with increasing brand awareness and driving customers to the website.
The Solution
A targeted PR and influencer campaign
PR and influencer marketing was identified as the ideal route to position the brand in front of the consumer in a credible way. Leveraging the authenticity of a third-party voice and creating visibility of the brand’s beautiful products among consumers. We recognised the brand’s affinity with baking, gifting products to popular contestants from TV’s Great British Bake off to reach a relevant audience.
The Impact
Creating a formidable media presence
The brand and products were enormously well-received by lifestyle and interiors press with top coverage including Daily Express, Metro, Love Sunday, Prima and Pick Me Up.
