Immersive Wonders at Livat

Livat Meeting Place was created with the ambition to become a hub for the community. A key part of this is creating brand experiences that will provide entertainment and a reason to visit for all visitors. 

As part of a programme of in-centre events, entertainment, and workshops, designed to drive footfall and engage visitors, BWP recently transformed Livat's pop-up area 'The Sook', turning it into two dynamic and immersive spaces that offered visitors a multi-sensory and educational experience to relish.

Our winter pop-up paid homage to the brand's Swedish heritage and beckoned visitors to dive into an enchanting Scandinavian world, complete with authentic pine trees and environmentally friendly snow. With a serene soundscape of nature and the refreshing aroma of pine, guests could witness the captivating northern lights and explore the cultural heritage of Sweden through informative touchpoints.

Our 'Ocean Explorers Club' created an immersive experience that vividly showcased the wonders of the ocean and its inhabitants using a combination of videos, displays, games, audio effects, and sea-themed sensory activities. Children enjoyed sea-themed crafts, won prizes, and learnt ocean facts. With a focus on reducing pollution in the seas and ocean the experience was both educational and entertaining.  

Both activations received overwhelmingly positive responses from the customer surveys and hugely exceeded expectations in terms of engagement numbers.