IKEA
Delivering the wonderful everyday for 10 years
Providing a great customer experience and driving conversion in store
The Challenge
Increasing the importance of home furnishings solutions
Whether it’s challenging the UK to think differently about their homes or bringing the brand’s point of view to life, BWP has helped IKEA to grow its market share and drive double-digit growth during our ten-year partnership.
The Solution
Creating impactful experiences
From national in-store events through to out of store experiences, we’ve worked together to shine a spotlight on IKEA’s home furnishing expertise and to help people to live a better everyday life. We’re at the heart of launching new stores and delivering localised, regional experiences for this Swedish household giant.
The Result
A partnership that works
Consistent over-delivery on sales targets and KPIs, has seen BWP maintain its status as a rostered agency partner for over a decade.
+ Bronze - Field Marketing & Brand Experience Award - Most effective in-store marketing
+ Gold - Drum Marketing Award - Experiential campaign of the year
+ Finalist - Drum Marketing Award - Retail campaign/strategy of the year
