Over the years, IKEA has tasked us with a variety of briefs, from raising awareness of new stores to promoting key ranges and driving footfall. To achieve this, we often take IKEA’s message out to the streets (and parks and shopping centres and even rivers!)
IKEA – Out and about on the streets
Our many out-of-store activations have included a pop-up garden in Waterloo and Liverpool St stations, a re-vamped student bus which toured universities and a converted boat which travelled down the Thames for three weeks.
We regularly work directly with stores to promote ranges or drive footfall to the store via activations in the local area, such as an inflatable dome, with a distorted reality photo opportunity to drive footfall for IKEA Nottingham, and a specially modified fruit machine that featured IKEA products to win in Westfield Stratford.
Our many out-of-store activations have included a pop-up garden in Waterloo and Liverpool St stations, a re-vamped student bus which toured universities and a converted boat which travelled down the Thames for three weeks.
We regularly work directly with stores to promote ranges or drive footfall to the store via activations in the local area, such as an inflatable dome, with a distorted reality photo opportunity to drive footfall for IKEA Nottingham, and a specially modified fruit machine that featured IKEA products to win in Westfield Stratford.
Our out of store activity?has delivered footfall to stores, increased product sales and raised awareness amongst new audiences.
BWP worked with the IKEA Greenwich store to create an exclusive pre-bookable event for IKEA Family members to get the chance to meet Zandra, hear all about how she created the range and ask her their own questions.
The range is all about expressing yourself and being creative so participants were given the chance to paint their own colourful canvas to take home. To complement the theme, colourful snacks and mocktails were served to participants, and participants were encouraged to share photos of themselves in front of the vignettes and share on social.
IKEA’s ambition is to help the many people to have a more wonderful everyday.
BWP helps to achieve this via a host of in-store activities demonstrating IKEA’s home furnishing expertise, designed to inspire and enable customers. From new store openings to bookable masterclasses and interactive activities.
Our results
18%
average increase in footfall to stores (from 25th birthday store)
58%
increase in sales of garden furniture following our outdoor pop-up activity
1 GOLD award
at the Drum Marketing Awards Experiential Campaign of the Year