IKEA
In-store activations
Showcasing IKEA’s home furnishing expertise in-store
The Challenge
Demonstrating IKEA’s value as home furnishing experts
IKEA’s ambition is to help the many people to have a more wonderful everyday. BWP helped to achieve this via a host of in-store activities demonstrating IKEA’s home furnishing expertise, designed to inspire and enable customers.
The Solution
Offering something extra
From new store openings to bookable masterclasses and interactive activities, the BWP team has been delivering in-store activtions for IKEA for over 10 years. All activity is strategically created to demonstrate IKEA’s home furnishing expertise, increase product sales, reward IKEA’s loyal customers and attract new fans. In order to increase reach and engage new audiences, we regularly work with stores to run influencer-led workshops and host exclusive events.
The Impact
Continuing to deliver
We have a long and successful relationship with IKEA and continue to work with them in an ever-expanding capacity, both online and in the physical store environment. Our campaigns consistently drive sales of promoted products and deliver the brand point of view to customers.
