In-store activations

Showcasing IKEA’s home furnishing expertise in-store

The Challenge

Demonstrating IKEA’s value as home furnishing experts

IKEA’s ambition is to help the many people to have a more wonderful everyday. BWP helped to achieve this via a host of in-store activities demonstrating IKEA’s home furnishing expertise, designed to inspire and enable customers.

The Solution

Offering something extra

From new store openings to bookable masterclasses and interactive activities, the BWP team has been delivering in-store activtions for IKEA for over 10 years. All activity is strategically created to demonstrate IKEA’s home furnishing expertise, increase product sales, reward IKEA’s loyal customers and attract new fans. In order to increase reach and engage new audiences, we regularly work with stores to run influencer-led workshops and host exclusive events.

The Impact

Continuing to deliver

We have a long and successful relationship with IKEA and continue to work with them in an ever-expanding capacity, both online and in the physical store environment. Our campaigns consistently drive sales of promoted products and deliver the brand point of view to customers. 

increase in promoted product sales
of customers surveyed had the intention to buy the products demonstrated
award for field marketing & brand experience award for most effective in-store marketing
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Our Latest Work

Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.

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