ICON Outlet at The O2
ICON Outlet at The O2 in the press
Raising awareness of London’s newest outlet shopping destination.
The Challenge
Raising awareness in the city
BWP was tasked with raising the profile of a brand-new outlet shopping centre situated in the heart of London at iconic destination The O2 .London.
The Solution
Tailored media
BWP ran a London-centric proactive press office targeting very specific regional and lifestyle consumer media with an interest in news coming out of the capital. BWP executed tailored media outreach, building press and customer awareness of new retail openings, events and profile feature opportunities.Press were invited to visit ICON Outlet for the full immersive experience and the chance to enjoy the retail offering first-hand.
The impact
Key title coverage
BWP secured 70 pieces of consumer PR coverage in key target titles across an 8-month period for ICON Outlet at The O2.
