ICON Outlet at The O2

ICON Outlet at The O2 in the press

Raising awareness of London’s newest outlet shopping destination.

The Challenge

Raising awareness in the city

BWP was tasked with raising the profile of a brand-new outlet shopping centre situated in the heart of London at iconic destination The O2 .London.

The Solution

Tailored media

BWP ran a London-centric proactive press office targeting very specific regional and lifestyle consumer media with an interest in news coming out of the capital. BWP executed tailored media outreach, building press and customer awareness of new retail openings, events and profile feature opportunities.Press were invited to visit ICON Outlet for the full immersive experience and the chance to enjoy the retail offering first-hand.

The impact

Key title coverage

BWP secured 70 pieces of consumer PR coverage in key target titles across an 8-month period for ICON Outlet at The O2.

pieces of B2C coverage secured
Let's work togetherContact us today

Our Latest Work

Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.

News, views & insights

Sign up to receive fresh thoughts from the team at BWP