ICON Outlet at The O2
Influencing the desire to shop
Raising the profile of London’s newest outlet shopping centre
Raise destination profile
To raise the profile of London’s newest outlet shopping centre, ICON Outlet at The O2, by partnering with a minimum of 12 influencers on their Instagram channels across stories and grid posts
Cementing influential partnerships
BWP selected London influencers with a relevant audience in terms of location and demographic to target people within ICON Outlet’s catchment. The influencers were invited to visit and gifted vouchers to spend, sharing their visit, experience and purchases on their Instagram stories and grid posts. They were briefed to highlight the fantastic discounts on offer as well as the wide variety of brands available, from clothing to footwear to beauty.
The best impression
Over a 6-month period BWP secured 20 influencer partnerships with 29 Instagram grid posts and 177 Instagram stories, tagging ICON Outlet at The O2.