Telling the story of a timeless brand and building affinity

Hudson Shoes

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East London footwear brand Hudson Shoes was looking to reposition its brand for both the trade and consumer audience. Through word of mouth, the client had heard of BWP’s expertise in creating beautiful brands and briefed the agency to develop a new identity for the label.

A thorough brand planning project took place, which culminated in the relaunch of the Hudson Shoes brand both with customers and wholesalers. A stunning brand book was created to tell the story of the timeless brand and build affinity amongst target audiences.

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