Fresh ‘n Rebel
Blasting the UK audio scene
Introducing Fresh 'n Rebel to the UK market
The Challenge
Raising brand awareness
BWP won the UK PR pitch for Fresh ‘n Rebel, an audio brand new to the UK market. Our mission was to raise Fresh ‘n Rebel’s brand awareness in the UK and secure coverage in national newspapers and fashion, lifestyle and tech magazines, targeting the 18-35 male and female audience.
The Solution
News, reviews and media engagement
As well as seeking coverage opportunities for existing products on tech pages, shopping pages and gift guides, BWP also pushed for news and reviews around two new products, the BOLD X speaker and CLAM ANC DGTL. BWP outreached to a range of titles through press tours, e-mails and calls, making sure the product was sent to journalists so they could see and feel this new brand taking the UK audio scene by a storm.
The Impact
Making noise in the UK
BWP reached 50 million eyeballs and smashed the KPI by achieving 111 pieces of coverage, versus the targeted 50.
