Fresh ‘n Rebel

Blasting the UK audio scene

Introducing Fresh 'n Rebel to the UK market

The Challenge

Raising brand awareness

BWP won the UK PR pitch for Fresh ‘n Rebel, an audio brand new to the UK market. Our mission was to raise Fresh ‘n Rebel’s brand awareness in the UK and secure coverage in national newspapers and fashion, lifestyle and tech magazines, targeting the 18-35 male and female audience.

The Solution

News, reviews and media engagement

As well as seeking coverage opportunities for existing products on tech pages, shopping pages and gift guides, BWP also pushed for news and reviews around two new products, the BOLD X speaker and CLAM ANC DGTL. BWP outreached to a range of titles through press tours, e-mails and calls, making sure the product was sent to journalists so they could see and feel this new brand taking the UK audio scene by a storm.

The Impact

Making noise in the UK

BWP reached 50 million eyeballs and smashed the KPI by achieving 111 pieces of coverage, versus the targeted 50.

eyeballs reached
pieces of coverage over target
Let's work togetherContact us today

Our Latest Work

Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.

News, views & insights

Sign up to receive fresh thoughts from the team at BWP