Using integrated marketing to deliver high street sales and footfall
Launching new collections across UK stores
Danish footwear brand ECCO wanted to launch a new collection in its UK stores and approached BWP Group for a solution that would drive store footfall and sales of the new collection. We developed a multi-channel campaign called ‘A Week of Fashion’ which began with the creation of a full suite of marketing materials. This creative was then used simultaneously across a series of channels, including; radio, online digital display, and print advertising. This initial awareness campaign culminated in an experiential activity taking place across 33 high street stores, featuring a full fashion show and fully choreographed street FASH mob to draw the eye.