Driving collab engagement

IKEA wanted to promote the release of its brand new collaboration with designer Dame Zandra Rhodes.

BWP worked with the IKEA Greenwich store to create an exclusive pre-bookable event for IKEA Family members to get the chance to meet Zandra, hear all about how she created the range and ask her their own questions. 

The range is all about expressing yourself and being creative so participants were given the chance to paint their own colourful canvas to take home. To complement the theme, colourful snacks and mocktails were served to participants, and participants were encouraged to share photos of themselves in front of the vignettes and share on social. 

The two workshops run were both sold out with key craft influencers attending both sessions. 

The Results

Items from the range sold immediately at the event
Attendance from those who had booked onto the free event

If you think we might be able to help you, please get in touch and speak to one of the team.

Let's work togetherContact us today

Our Latest Work

Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.

News, views & insights

Sign up to receive fresh thoughts from the team at BWP