Driving collab engagement

IKEA wanted to promote the release of its brand new collaboration with designer Dame Zandra Rhodes.

BWP worked with the IKEA Greenwich store to create an exclusive pre-bookable event for IKEA Family members to get the chance to meet Zandra, hear all about how she created the range and ask her their own questions. 

The range is all about expressing yourself and being creative so participants were given the chance to paint their own colourful canvas to take home. To complement the theme, colourful snacks and mocktails were served to participants, and participants were encouraged to share photos of themselves in front of the vignettes and share on social. 

The two workshops run were both sold out with key craft influencers attending both sessions. 

The Results