Crew Clothing Company
Streamlining to drive future growth
Helping to drive a better return from its marketing department
Changing the way of working
BWP sent in a team of retail consultants to work with the marketing team with an aim to review all current suppliers and ways of working whilst identify opportunities for increased ROI.
Defining a future marketing strategy
The team worked closely with the Crew Clothing board to agree and define a future marketing strategy and create a framework for sustainable delivery. BWP assumed responsibility for a raft of deliverables to include creative direction, comms planning, digital strategy, media buying, POS, PR & social and structure of people.
Growth and increased ROI
With a streamlined marketing strategy, the results speak for themselves.