Crew Clothing Company
Streamlining to drive future growth
Helping to drive a better return from its marketing department
The Challenge
Changing the way of working
BWP sent in a team of retail consultants to work with the marketing team with an aim to review all current suppliers and ways of working whilst identify opportunities for increased ROI.
The Solution
Defining a future marketing strategy
The team worked closely with the Crew Clothing board to agree and define a future marketing strategy and create a framework for sustainable delivery. BWP assumed responsibility for a raft of deliverables to include creative direction, comms planning, digital strategy, media buying, POS, PR & social and structure of people.
The Impact
Growth and increased ROI
With a streamlined marketing strategy, the results speak for themselves.
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