Crew Clothing

Celebrating 25 years of British style

Raising Crew Clothing’s brand awareness

The Challenge

Elevating the brand profile

BWP was tasked with raising Crew Clothing’s brand awareness in national and London titles as a smart casual fashion brand, not just for the seaside.
BWP also supported the brand’s 25th birthday with press outreach.

The Solution

Strengthening media relations

We conducted a media audit to assess brand and product awareness among consumer fashion journalists. 77% had heard of the brand, while only 7% knew the brand and what they sold.

The Impact

Creating a fashion following

Through press meetings, calls and weekly trend alerts, BWP raised Crew Clothing’s profile amongst fashion journalists, positioning it as a go-to smart casual brand, resulting in 78 pieces of coverage over 5 months.

pieces of coverage
pieces over target
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