Celebrating 25 years of British style
Raising Crew Clothing’s brand awareness
Elevating the brand profile
BWP was tasked with raising Crew Clothing’s brand awareness in national and London titles as a smart casual fashion brand, not just for the seaside.
BWP also supported the brand’s 25th birthday with press outreach.
Strengthening media relations
We conducted a media audit to assess brand and product awareness among consumer fashion journalists. 77% had heard of the brand, while only 7% knew the brand and what they sold.
Creating a fashion following
Through press meetings, calls and weekly trend alerts, BWP raised Crew Clothing’s profile amongst fashion journalists, positioning it as a go-to smart casual brand, resulting in 78 pieces of coverage over 5 months.