Crew Clothing
Celebrating 25 years of British style
Raising Crew Clothing’s brand awareness
The Challenge
Elevating the brand profile
BWP was tasked with raising Crew Clothing’s brand awareness in national and London titles as a smart casual fashion brand, not just for the seaside.
BWP also supported the brand’s 25th birthday with press outreach.
The Solution
Strengthening media relations
We conducted a media audit to assess brand and product awareness among consumer fashion journalists. 77% had heard of the brand, while only 7% knew the brand and what they sold.
The Impact
Creating a fashion following
Through press meetings, calls and weekly trend alerts, BWP raised Crew Clothing’s profile amongst fashion journalists, positioning it as a go-to smart casual brand, resulting in 78 pieces of coverage over 5 months.
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