Creating a cohesive brand experience

Our task was to leverage the existing Gravity identity and develop a comprehensive branding strategy that highlights their unique offerings.

Introducing two new product identities; Gravity Active and Gravity Max to the overarching Gravity brand unifies the diverse activities available. For families: Gravity Active - trampolining and climbing, and for adults: Gravity Max - e-karting and digidarts. Each of these brands highlight the distinctiveness of each experience while connecting with audiences and business partners, ensuring future relevance and success.

The comprehensive brand guidelines created are currently being implemented across the entirety of the organisation on various touchpoints such as signage, the company's app and website, staff apparel and lanyards.