Helping to build a new gold standard for store openings

Cotswold Outdoors

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The Campaign

Leading outdoor recreation retailer Cotswold Outdoor has embarked on a large expansion drive. The brand wanted to announce its arrival in new locations in the right way, so it turned to BWP to help build a new gold standard for store openings. With hundreds of openings under its belt, the agency developed a creative campaign that brought the brand to life and clearly communicated the role it could play within the local community.

The integrated opening campaign came to life across multiple channels including radio, OOH, local PR, social and community engagement. At the centre of the programme was a high impact experiential activation, which saw local people undertaking a scavenger hunt to win prizes redeemed from store over the opening weekend.

 

Results

  • Opening weekend footfall was 67% higher than target
  • Opening weekend sales were 20% higher than target
Cotswold Outdoor BWP image mock ups 3