Creating love for loungewear
Introducing the brand
To raise the brand profile of Chelsea Peers loungewear by securing consumer PR coverage across national and regional lifestyle and fashion publications.
Meeting the media
BWP conducted proactive media outreach to relevant consumer titles to promote Chelsea Peers as a new fun and fashionable loungewear brand. In addition, BWP organised a media tour with top tier fashion and lifestyle publications, to get product in front of press and consequentially amplify coverage opportunities.
A hit with fashion and lifestlye
BWP secured 89 pieces of coverage in fashion and lifestyle titles, over an 8-month period.