Chelsea Peers

Creating love for loungewear

The Challenge

Introducing the brand

To raise the brand profile of Chelsea Peers loungewear by securing consumer PR coverage across national and regional lifestyle and fashion publications.

The Solution

Meeting the media

BWP conducted proactive media outreach to relevant consumer titles to promote Chelsea Peers as a new fun and fashionable loungewear brand. In addition, BWP organised a media tour with top tier fashion and lifestyle publications, to get product in front of press and consequentially amplify coverage opportunities.

The Impact

A hit with fashion and lifestlye

BWP secured 89 pieces of coverage in fashion and lifestyle titles, over an 8-month period.

pieces of coverage
total reach
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