Princes Square

Bringing Blissmas to Glasgow

Delivering meaningful brand engagements to win fans.

The Challenge

Standing out in the crowd

Christmas is a battle field for retailers with everyone hustling to be noticed. We needed to find a way to make Princes Square stand out, ensuring we drove footfall to their retailers.

The Solution

I wish it could be Blissmas everyday

BWP created the Blissmas Lounge: a beautiful space where customers could take a break to enjoy a cocktail and a comfy seat.

The public could pre-book complimentary hair, fashion and beauty treatments and take advantage of free gift wrapping.

The Impact

An offering that resonated

Footfall over the activity period was up 5.6% (vs 3.2% industry decline) Over 1,000 people visited the Blissmas lounge. Over 250 treatments were pre-booked and these booked up so quickly that we created additional slots.

(vs 3.2% industry decline)

people visited the lounge

treatments booked

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Our Latest Work

Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.