Bringing Blissmas to Glasgow
Delivering meaningful brand engagements to win fans.
Standing out in the crowd
Christmas is a battle field for retailers with everyone hustling to be noticed. We needed to find a way to make Princes Square stand out, ensuring we drove footfall to their retailers.
I wish it could be Blissmas everyday
BWP created the Blissmas Lounge: a beautiful space where customers could take a break to enjoy a cocktail and a comfy seat.
The public could pre-book complimentary hair, fashion and beauty treatments and take advantage of free gift wrapping.
An offering that resonated
Footfall over the activity period was up 5.6% (vs 3.2% industry decline) Over 1,000 people visited the Blissmas lounge. Over 250 treatments were pre-booked and these booked up so quickly that we created additional slots.
Our Latest Work
Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.