The Boulevard
The Boulevard launch event
Fashion Week at the Boulevard
The Challenge
Drive footfall to the re-launched centre
To promote the centre’s big re-launch, we needed to provide existing and new shoppers with reasons to visit the new-look centre.
The Solution
Fashion Week at the Boulevard
BWP created a fully integrated campaign centred around two weekends of live streamed catwalk shows, make up and hair demonstrations and influencer talks . We transformed an empty unit into a stylish place to hang out, have a glass of bubbles and absorb all things fashion and beauty.
The Impact
A great show
The opening period saw a 27% increase in footfall and 25% increase in sales. Circa 500 people signed up to the VIP scheme and enjoyed the lounge.
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People signed up to the VIP scheme
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