Powerful branding that delivers
Revitalising the brand and leasing materials for a European Designer Outlet
Facing a significant shortfall
Facing a significant shortfall in leasing targets and the prospect of non-renewals from previously signed-up brands, Resolution tasked BWP with revitalising the brand and leasing materials for Billund Designer Outlet in Denmark.
Create a stunning new brand
The team repositioned the scheme and crafted a robust proposition and core value set that, in turn, saw the creation of a stunning new brand and set of leasing materials.
Full tenant renewal
This refreshed positioning added clarity and focus to the leasing strategy, along with presenting a significantly more enticing project to the brands being targeted. As a result, 100% renewal of all initial terms with tenants from 12 month's prior were achieved.