Powerful branding that delivers
Revitalising the brand and leasing materials for a European Designer Outlet
Facing a significant shortfall
Facing a significant shortfall in leasing targets and the prospect of non-renewals from previously signed-up brands, Resolution tasked BWP with revitalising the brand and leasing materials for Billund Designer Outlet in Denmark.
Create a stunning new brand
The team repositioned the scheme and crafted a robust proposition and core value set that, in turn, saw the creation of a stunning new brand and set of leasing materials.
Full tenant renewal
This refreshed positioning added clarity and focus to the leasing strategy, along with presenting a significantly more enticing project to the brands being targeted. As a result, 100% renewal of all initial terms with tenants from 12 month's prior were achieved.
Our Latest Work
Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.