A major first in 20 years of British retail

The Challenge

Leading on a landmark development

Retail and leisure development business, Lateral Property Group is behind the UK’s largest out of town retail, leisure and sports development in England for 20 years - AXIOM.

BWP was appointed to provide consultancy on how to position, launch and promote the scheme.

The Solution

Innovative and integrated

We were an integral partner, responsible for naming the development, creating the brand identity, developing an overarching strategy to take Axiom to market and a supporting suite of all collateral, including state-of-the-art digital leasing material and website.

The Impact

Attracting anchor tenants

Through the effective marketing process led by BWP, anchor tenants such as Apple, Boots and M&S were secured.