Taking Axiom to market


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Retail and leisure development business Lateral Property Group is behind the UK’s largest out of town retail, leisure and sports development in England for 20 years - Axiom. BWP has been working behind the scenes on the scheme for three years.

We’ve been appointed to provide consultancy on how to position, launch and promote the scheme. We’re an integral partner, responsible for naming the development, creating the brand identity, developing an overarching strategy to take Axiom to market and a supporting suite of all collateral, including state-of-the-art digital leasing material and websites.


  • Anchor tenants secured – M&S, Next, Boots and Primark
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