A new designer outlet for Grantham
Raising Grantham Designer Outlet Village’s profile
Securing column inches
BWP was asked to raise Grantham Designer Outlet Village’s profile in trade press to attract key premium brands and awareness of the new centre, set to break ground in autumn 2020.
We created coverage opportunities through opinion pieces, expert comments and interviews as well as the all-important MAPIC, which is the leading property event that takes place annually in Cannes.
We were therefore able keep the retail press abreast of the developments of Grantham Designer Outlet Village’s progress.