Grantham

A new designer outlet for Grantham

Raising Grantham Designer Outlet Village’s profile

The Challenge

Securing column inches

BWP was asked to raise Grantham Designer Outlet Village’s profile in trade press to attract key premium brands and awareness of the new centre, set to break ground in autumn 2020.

The Solution

Building momentum

We created coverage opportunities through opinion pieces, expert comments and interviews as well as the all-important MAPIC, which is the leading property event that takes place annually in Cannes.

The Results

Attracting attention

We were therefore able keep the retail press abreast of the developments of Grantham Designer Outlet Village’s progress.

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