Get ready to bloom - The Boulevard's spring campaign is here!

In March, we launched an exciting fashion-focused spring campaign for The Boulevard that aimed to inspire customers to refresh their wardrobe with new items that makes them feel like themselves.  

Collaborating with local artist Danni Simpson 'Time to Bloom' showcases beautiful illustrations of Northern Irish landmarks, accompanied by an artistic floral typography using a bright and simple colour palette. An enormous mural, a hand-painted tractor, and artist workshops bring the whole campaign to life.

We absolutely love it!