Our retail marketing experience

A deep understanding of retail is at the very heart of our business.

Founded by two retailers in 1995, retail marketing has always been, and continues to be, our specialism. We have worked with retail brands, shopping centres, outlets and retail parks across Europe to drive traffic, sales and asset value. The face of retail has changed at an extraordinary pace and continues to evolve today, along with the very nature of customer journeys. We pride ourselves on staying ahead of the curve at all times so that we can guide retailers and retail destinations through every point of change.

What we bring to the table

At BWP, we offer industry-leading retail marketing solutions tailored to your unique audience. As specialists in formulating forward-thinking strategies, we work closely with our clients to create tight-knit campaigns to reach consumers’ hearts and minds. Whether it’s a brand-centric store opening or an immersive in-store experience, we focus on delivering on our retail clients’ goals through creativity and innovation.

Who we’ve worked with

As specialists in the retail sector, we’ve worked with a host of reputable international and domestic brands. From fully integrated marketing projects covering digital strategy and compelling physical ads, through to footfall-driving experiential events on-site, our retail marketing strategies have been chosen by key brands for their ability to generate interest, boost revenue and dominate this competitive industry landscape.

Projects in the retail sector include work with leading home furnishings retailer IKEA, who we’ve supported with in-store advertising and national retail advertising campaigns for over 6 years. Combining their creative vision and ethos with challenging briefs and strict KPIs, we’ve consistently supplied award-winning campaigns that deliver exceptional results.

We’ve also worked with the famous Spitalfields E1 market for a number of years, supporting them with both in-store marketing activity and digital strategy to form a holistic marketing approach and aid them in achieving their business objectives.

For a taste of what BWP can do for your store, explore our case studies section, where you'll find details of our previous retail marketing projects - including the scope of these projects and information on exactly how we've ensured total satisfaction for our retail sector clients.

What makes us different

When it comes to retail marketing, companies are swimming against the tide. With major retailers splashing out on multi-million pound campaigns, it can be difficult to make your mark on consumers. At BWP, each of our campaigns is executed in a way that cuts through the noise. Whether we’re designing eye-catching point of sale materials or directing a national project, we have the edge on other retail marketing agencies by instilling our core values of passion, excellence and impact into every facet of your campaign.

Award-winning work comes from within, and our team of retail marketing experts know this sector like no other. Understanding how to increase footfall, cement brand loyalty and build excitement requires a talented team - and at BWP, we have the best in the business.

Ready to collaborate on the next big thing in retail? Give us a call on 01628 625900 to discuss how we can work together.

Our Retail Clients


BWP Group is an efficient, creative and well organised team. They deliver to all aspects of the brief, and completely understand the IKEA brand.

Shirley Jones, IKEA Marketing Manager, UK and Ireland