Retail and Destinations

Are you ready to reboot your retail schemes?

Adapt to survive

The property world is in a constant state of evolution driven by customer expectations and technology.  Where once retail was enough, the desire to shop, eat, play, work and even live in the same space is becoming more and more apparent.

Funds and asset managers need to consider if the positioning of their schemes is fit for purpose now and in the future and whether the brand resonates with who their customers are and what they want. If they don’t, the schemes will fail.

Whether you’re a fund or asset manager looking to optimise a scheme’s performance or a shopping centre manager keen to breathe fresh life into the centre, we understand your challenges - it’s been our world since 1995 and we’re here to help.

Vibrant destinations

We have many years of experience in turning schemes into vibrant destinations and would love to hear what your challenges and ambitions are.

From launching destinations, increasing footfall, developing leasing strategies, acquiring customers and driving asset value, as a fully integrated brand and creative marketing agency, we deliver brand communication strategies, that focus on growing the property businesses and destinations we work with.

We'll work with you to strengthen your proposition within the marketplace and to build a robust plan to increase awareness and consideration and to ultimately grow your business. You’ll receive a strategic blueprint for how our communications and marketing support can make your scheme a thriving destination. Our process:

· Discovery phase where we get under the skin of the business

· Strategic marketing planning

· Creative development

· Delivery and ongoing optimisation

Proven impact

We understand that now is a difficult time for retail. That’s why we’ll act fast to help so we can make a positive commercial impact and help to secure the business as quickly as possible.

We're experts in bringing departments together to work towards a common purpose. We streamline processes, increase marketing efficiency and grow customer value.

Don’t just take our word for it.

“Working with BWP has been a huge success for us. BWP’s knowledge and understanding of retail marketing is second to none.” - Anne Rasmussen, ECCO Marketing and Retail Operations

Putting our money where our mouth is.

Working with us will see you supported by an experienced and dedicated team fully accountable for delivering results.

We work right across the board within the retail and property sector, covering but not limited to:

• Shopping centres and Outlets

• BIDs and Mixed use schemes

• Private investors and investment funds

• Property developers

• Asset managers

• Leasing agents

• Commercial and residential property

To demonstrate our commitment to you success, we put our money where our mouth is. We offer fee reductions upfront with performances related bonuses upon the successful delivery of the business plan. You win. We win.

Our Clients

These brands are just a few of the valuable client relationships we have built along the way.

Featured Work

Our unique understanding of the industry, its challenges and its opportunities means we can get to work quickly to ensure results that continue to deliver.