Performance Review and Optimisation

Are you ready to kick-start retail?

Retail is facing a challenging time

According to the BRC, the UK lockdown has cost non-essential retailers £1.8bn per week and, with our economy forecast to contract by 8% in 2020, it’s clear that retail is facing a challenging time.

So, it’s never been more important to ensure that your brand is fit for purpose, both in terms of the story you tell and the way you tell it.

With 25 years of retail marketing experience, we’re here to help, giving our clients the tools they need to strengthen their brand and their business both now and in the future.

Now is the time to act

The next six months are critical for the retail industry. But those businesses that invest in their brand now will be the ones to maximise the return of the next six months.

With retail clients across the globe, we’re passionate about retail and helping it to thrive. Let us tell you how we could help you.

How we can help

Analyse, evaluate, improve

In order to help navigate these uncertain times, we have packaged up two solutions - Performance Review and Optimisation. These will allow us to work with you, deep diving into your business, evaluating how things are done and measuring their effectiveness, then recommending and implementing changes as required.

Brand & Marketing Performance Review

Our team will review and evaluate your marketing investment looking at brand and communication strategies, creative, marketing activities, spend and ROI, and team structure.

Where things aren’t working as well as they should, we’ll provide recommendations for the next steps to help you improve these areas.

Our brand & marketing performance review gives our clients a clear understanding of the opportunities for more effective marketing investment to drive the business forward and increase its viability providing:

  • Clarity around what is and isn’t working
  • Confidence to make the changes required
  • Support from expert consultants

Brand & Marketing Optimisation

Building on the learnings from the marketing health check, this solution sees BWP's team of independent experts work together with you to revise and strengthen your brand proposition and to develop a three-year marketing plan designed to help secure the business during the difficult times ahead.

This service significantly de-risks and increases return from a brands’ marketing investment by stress-testing and strengthening strategy and evaluating and improving marketing spend and performance.

Our brand & marketing optimisation programme gives our clients:

  • A clearer picture of brand perception
  • Increased ROI and value for money
  • Strategy that supports the business plan
  • A fit for purpose brand strategy
  • An insight-driven marketing plan
  • Alignment and collaboration

Our Approach

Our team of specialist consultants and results-driven creatives possess the intelligence, the experience and bold creativity to deliver a fast, meaningful impact for your business. We achieve this using our proven four step process... #CreativeIntelligence



Immersing ourselves in your business, your brand, your market and your audience.



Developing insight-driven brand and communications strategies that will maximise budget investment and deliver against business objectives.



Bringing strategy to life through integrated digital, print, experiential and broadcast activations.



Moving from strategy to execution, with clear goals, and tracking metrics to monitor effectiveness and capture fresh insight.

Proven Impact

We’ve already helped brands like Crew Clothing achieve a 21% reduction on fixed costs alongside a 12% increase in sales. Our work saw The Range realise a 32% increase in pre-tax profits. We helped to reduce the marketing budget for a German retail scheme by 22% whilst increasing turnover by 10%. We achieved a 30% increase in sales for international footwear brand ECCO.

We understand that now is a difficult time for retail. That’s why we’ll act fast to help so we can make a positive commercial impact and help to secure the business as quickly as possible.

Working with BWP has been a huge success for us. BWP’s knowledge and understanding of retail marketing is second to none.

- Anne Rasmussen, Marketing and Retail Operations Manager, ECCO

Get in touch

What can we do for you?

Do you have a project or an idea you'd like to collaborate on? Interested in how BWP can help deliver your objectives? Get in touch with the team.

Don’t put your growth plans on lockdown

Send us your details and we'll be in touch…

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