Trafford Centre's ESG programme comes to life
Over the past year, we have been working as a collaborative team to bring Trafford Centre's ESG programme to life. Our brief was to communicate the key initiatives and solutions that will have a lasting and positive impact on Trafford Centre's people, communities, and the environment.
Working closely with the asset managers, fund managers and centre team, we launched ‘For Our Future’ – the communications platform for Trafford Centre’s sustainability and social impact programme. To support this initiative, we created a range of materials and assets to support and share Trafford Centre’s ESG journey with all the relevant audiences.
And now, we are excited to unveil the culmination of months of hard work which include:
- ESG policy development
- ESG brand guidelines
- Animated video
- Consumer-friendly roadmap
- Social media campaign
- B2B PR coverage
- A suite of onsite reactive assets rolling out across the centre
- Dedicated ESG web page
- Internal communications and tenant engagement
At BWP, we are passionate about working with our clients to support their ESG ambitions.