SHAPING BRAND DESTINY
[White Paper] Retail is Dead. Long Live Retail!
The trends that will redefine how retailers engage with customers in 2017
The last twenty years have been witness to seismic economic, technological, social and political change. Unsurprisingly, the way we buy has changed beyond recognition. This is a revolution that has only just got underway.
BWP’s three lead strategists examine the trends, challenges and opportunities for retail businesses and plot a course for successful retail strategy in an increasingly complex and rapidly changing world.
In this White Paper you will learn:
- The trends that will redefine how retailers engage with customers
- How customer experience continues far beyond the end of transaction
- What retailers can learn from retail’s traditional underdogs
- How digital destroyed physical retail in order to create it
- What your physical retail environment actually means for your brand
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