Research and Insight Manager

Salary: 40-45k

Would people describe you as a commercially minded and forward-thinking Research & Insight professional? Someone who likes to stay one step ahead when it comes to collecting, analysing and predicting consumer data, trends and behaviour?

Are you looking for a role where you can support marketers with insightful research and analysis, freeing them up to focus on more strategic marketing initiatives?

Are you passionate about using the latest technology - including AI and machine learning - to provide insightful analysis and regular reporting that drives real business growth?

BWP, the award-winning integrated marketing agency, are looking for a Research and Insight Manager to join us and do just that.

What is BWP and why should I work for the agency?

BWP is an award-winning, integrated creative marketing agency, delivering brand communication strategies that focus on growing the retail businesses we work with.

Having featured in Campaign’s Best Places To Work for the past two years, BWP works hard to attract and retain our fabulous team (a 90% employee retention rate last year is something we’re pretty proud of, especially compared to agency industry average of 70%).

All our employees enjoy the standard benefits you’d expect - a competitive salary (in this case £40-45k); 25 days paid holiday plus bank holidays and an extra day for your birthday; and a pension scheme. Plus, we also offer:

  • Company bonus scheme – if BWP does well, so do you.
  • Bespoke Personal Development Plans – enabling you to develop yourself and this role.
  • Company wellbeing programme including a free counselling service as needed.
  • Thirsty Thursdays, payday lunches, monthly socials and a bangin’ Christmas Party arranged by our social committee.
  • A culture of appreciation, reward, and recognition with monthly and quarterly awards and celebrations.
  • An overseas company conference/team building/wellness trip when we hit target – last year we went to Rome, this year we went to Barcelona! (Read all about it here -

What will a Research and Insight Manager at BWP do

As a new role for the agency, you have scope to make the role your own, but your key responsibilities will include:

Helping to drive growth for our clients:

  • Understanding and anticipating market trends and consumer behavioural preferences. Turning your insight and analysis into relevant recommendations and suggestions grounded in commercial growth.
  • Collating and drawing insight from desk research, competitor and customer analysis, identifying trends, patterns and opportunities.
  • Analysing marketing campaign data and presenting insight and analysis that feeds into our clients’ marketing strategies.

Helping to drive growth for our agency:

  • Working closely with our Director of Brand, Growth and Strategy to supply macro-environmental analysis that feeds into both our client and own agency growth strategies.
  • Staying at the forefront of the Research & Insight industry tools and techniques.
  • Using AI and machine-learning to create efficient, effective and automated insights, both for our agency and our clients.

Supporting the agency with internal data insight and analysis requirements:

  • Working collaboratively with our client-facing teams to create regular and ad hoc client dashboards and reports.
  • Supporting the Senior Management Team with their monthly and quarterly board reports.
  • Identifying operational efficiencies we can make to run the agency most effectively and profitably.
  • Ensuring data accuracy, championing best practice within the agency, and identifying opportunities to improve our reporting processes and software systems.

What do I need to showcase in my CV to stand out?

As well as having at least 6 years’ experience in a similar insight analyst role, ideally in a marketing agency or department, our ideal candidate is/has:

  • Passionate about using data and analysis to drive commercial decision-making.
  • Able to use your own initiative to establish and evolve the Research & Insights side of our agency.
  • Easily able to identify trends, patterns, and opportunities from research and data and make commercially grounded recommendations as a result.
  • Able to articulate and present data and analysis in an easy-to-understand way that is most appropriate for the recipient.
  • Proficient in using AI and machine learning to collect and analyse data, predict consumer behaviour and automate repetitive tasks.
  • Advanced working knowledge of using Microsoft Excel, Power BI, Tableau, Google Analytics and other similar systems.
  • Commercial astute with consumer/retail industry knowledge and an awareness of the latest data analysis tools and techniques.
  • Embodies our values - Brave, Human, Passionate & Impactful.
  • Can be office based in Marlow three days a week (Monday, Wednesday, and Thursday).


If this sounds like the role for you, please send your CV to our Talent Manager, [email protected].

We are aiming to appoint the right candidate to start as soon as possible; therefore, applications will be considered as they are received.

We typically respond to all applicants within a week of applying (although summer holidays may impact this).

Successful applicants will be invited to have an interview on Teams with our Director of Brand, Growth and Strategy. Nail that interview and you’ll be invited into the office to showcase your skills and meet a few more of the team you’ll be working alongside. Wow them, and the job’s yours.

News, views & insights

Sign up to receive fresh thoughts from the team at BWP