The Boulevard

28 May 2021

The Boulevard nominated for most innovative marketing campaign

By Izzy Cardy

The Boulevard has been shortlisted for three awards at the upcoming Global Retail & Leisure International Awards 2021.

BWP has been working side by side with The Boulevard since 2016. We were initially appointed to complete a brand redevelopment, where we moved away from the original brand, The Outlet, to what it is now The Boulevard. Since then, we have continued to work on being innovative, creative and different with our marketing. Enter our unique animal creative 'follow your instincts', which adds personality to our marketing, turns heads and captures the attention of our customers.

It’s no surprise that 2020 was a challenging year for everyone, particularly for those within the retail and hospitality industry, however, The Boulevard were the exception to the rule and continued to go from strength to strength, with double digit growth every quarter (excluding the times the centre was closed due to Covid). So of course, it only seems fitting that such an exceptional scheme has been recognised and has been shortlisted for not one, not two, but three awards in the Global RLI awards, including Best Place Making Scheme, Renovation for International Outlet Centre and Most Innovative Marketing Campaign. It is a testament to all of the hard work and creativity, and we are delighted to be part of the team that has achieved this.




We’re thrilled to see The Boulevard shortlisted for an incredible three awards. To be recognised alongside schemes from all over the world is an honour and we are looking forward to the awards finale on 23rd September.

-Alastair Coulson, MD, Lotus Property
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