24 May 2022

One year on. With Callum Jenkinson

What were you doing before you joined BWP?

Before joining BWP, I was working for a boutique PR agency based in the toy and games industry working with a range of licensed brands and start-ups. It was my first job since graduating university and gave me a great foundation for me to develop on as part of my ongoing PR career.

What made you want to join BWP and how has it compared to your expectations?

I was really looking for a new challenge and to move on to some more “grown-up” clients. Not to say I didn’t love being in the amazing toy industry, but I felt like I needed to expand my understanding of different industries and really push myself to develop my PR skills.

Joining BWP has been amazing! I joined during a transition for the company as the first pandemic started to come to an end and I was blown away from the get-go as to how social the team were, despite having to work from home, before moving into the hybrid model we are in now. It was such a welcoming atmosphere to come into and I’m so happy that the social element has remained, as it really does make a difference. Everyone has been incredibly supportive as I’ve got stuck into company culture whilst getting to grips with my new clients.

What do you like most about being a PR & Comms Account Executive?

Getting the opportunity to learn and develop whilst working across a range of accounts! I know its cliché to say that “no day is the same,” but in the wonderful world of PR it really isn’t. From working with some of our B2B brands to help elevate their voice within their industries to organising webinars for B2C clients, the different experiences and opportunities that I get exposure to is what I love about this role.

What have you learnt about yourself that you didn't know before you started?

I’ve been impressed with my own ability to pick up new industries and really immerse myself within my clients. Working across a range of different industries from retail and property asset management to FMCG, cleaning and batteries, I’ve learnt so much about how to get up to speed on different accounts and how to develop close client and journalist relationships.

What's one piece of advice you'd give to someone considering working in PR at BWP?

Throw yourself in. It might sound daunting, but honestly the best way to get up to speed and get to know different industries and clients is to just get stuck in and push yourself. Everyone makes mistakes, it’s how you learn from them that counts.