Launching Laura Ashley at Westfield

BWP helped Laura Ashley to launch its new store-in-store at NEXT, Westfield in White City to press with a virtual 360 tour and introduction to the range. 

Now open, the store has been immensely well-received, with coverage including Good Homes, Daily Mail, Retail Week and Retail & Leisure International. This new retail concept for the brand allows shoppers to experience and purchase the products in-store, including a whole host of signature prints, indoor and outdoor furniture, lighting, mirrors, soft furnishings, made to measure curtains and wallpapers. This flagship is complemented by a series of 48 showrooms in NEXT stores nationwide, where customers can peruse the products and then order online at www.laurashley.com