15 March 2022

Introducing our new brand values

The last two years have seen seismic changes not just for the retail industry but also in the way we all work. We’ve adapted and thrived in challenging times, so it felt right to review our business and our values through fresh eyes. 

The outcome of this is four values that sum up how and why we do what we do. 


We believe that finding new ways of doing things, being creative and pushing boundaries should be celebrated. We hire people who aren’t afraid to challenge clients, briefs or the status quo. 


What does this look like in practice? 

We work on bold and creative campaigns, like our award-winning ‘Follow Your (Animal) Instincts’ campaign, and SPOOKFEST at The Trafford Centre with its never been done before competition to win a sleepover inside the Trafford Centre, with unexpected visitors. 



Our people matter to us. Truly. We are committed to nurturing every one of our employees so they grow, flourish and shine. We want everyone who works for, and with, us to live sustainable and happy lives. 


What does this look like in practice? 

We really understand the way each team member likes to work, and we adapt to best support their needs. We put great focus on Personal Development Plans which are regularly reviewed. 45% of our staff have been with us 5+ years and have grown with us. 



We love our agency, our colleagues, and our clients. The world today has also taught us that really caring about what you do is so important. We’re passionate about creating a business environment where people can develop and grow but also have fun and fulfilment in their career. 


What does this look like in practice? 

There’s a regular heartbeat of fun activities in the office. From monthly funded themed lunches to funny quizzes to beer tasting. We attend Henley Regatta every year plus, in 2022, we’re celebrating everyone’s hard work with a fully funded three-day trip to Italy. “Arrivederci!” 



Whilst it’s important for us to make a positive impact on our clients’ businesses, we strive to make our impact felt even wider. The Covid-19 pandemic was a great leveller of people and it taught us all to be more focused on the positive impact we can have on our colleagues and our community. 


What does this look like in practice? 

In 2021 we set ourselves the challenge to run, walk, cycle (and even navigate inflatable obstacle courses) 7,000km to raise awareness and funds for Alzheimer’s Society. Every Halloween we shut the office so that all staff can spend the day volunteering and helping others.

If you’re interested in working for BWP (permanent or freelance), we’d love to hear from you. 

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