One of the most common occurrences on brand Facebook accounts is having thousands of followers but only getting double-digit engagements on posts. So, how do you re-engage that audience? Here are some wee tips from our resident social guru to help you reel that audience back in!
How to get your Facebook mob back
10 Sep 2024
In the fast-paced world of social media, maintaining audience engagement is an absolute must for brands looking to stay relevant and connected with their followers.
Shopping centres, rely on engaging content to attract visitors, showcase promotions, and support a sense of community among shoppers.
However, over time, Facebook audiences may drop off. Those Facebook metrics are dipping, those engagement rates are dropping. So why does this happen?
With a solid understanding of how the Facebook platform has developed, I’m going to share some strategies for re-igniting that audience engagement and highlight some compelling content formats that have proven to be effective. Lets give the people what they want!
Community Updates and Event Promotions
People love their communities, their doorstep hubs, all things hyper local! By sharing exciting news, announcements, and event details, such as seasonal sales, workshops, or live performances, you can generate interest and encourage audiences to participate actively. Utilise visually appealing graphics, videos, or infographics to capture attention and create a sense of anticipation among followers.
Carousel Format Visuals for Product Showcases
The growth and power of video content across digital channels is undeniable. But, for Facebook, you need to adjust your creative way of thinking. Users on Facebook expect and actually want to see compelling still visuals over video content. So, with this in mind, the carousel format is a powerful tool for showcasing multiple products, promotions, services, new arrivals, exclusive offers – in one single post.
Create sharp, impactful still visuals and prompt audiences to visit the shopping centre to discover more. Interactive elements like CTAs (Call-to-Action) can further entice audiences to engage with the content.
User-Generated Content and Contests
User-generated content (UGC) plays a pivotal role in building community engagement and a sense of belonging among followers. Encourage shoppers to share their experiences, photos, or testimonials of their visit and feature this content on the Facebook page. Consider hosting contests or challenges that invite audiences to participate creatively, such as photo or caption competitions or scavenger hunts. By involving followers in the content creation process, you not only re-engage them but also create a vibrant and interactive community around the shopping centre.
Interactive Polls, Quizzes, and Surveys
Interactive content, such as polls, quizzes, and surveys, are excellent tools for sparking engagement and gathering valuable insights from the audience. Destinations can create polls to gather feedback on preferred offerings ot quix them about upcoming events or promotions, or conduct surveys to understand shopper preferences and trends. By involving audiences in decision-making processes and seeking their opinions, you demonstrate that their voice matters, leading to increased engagement and loyalty.
Behind-the-Scenes and Staff Spotlights
Offering a glimpse behind the scenes and showcasing the people behind the shopping centre can humanise the brand and create a more personal connection with the audience. Feature staff spotlights, manager interviews, or behind-the-scenes tours provide a unique perspective and highlight the personality of the destination. By sharing authentic stories and showing transparency, you can build trust, loyalty, and rekindle engagement among followers.
Re-engaging Facebook audiences requires a strategic approach that focuses on creating engaging, relevant, and interactive content that resonates with the community.
By embracing these strategies and prioritising meaningful interactions with followers, you can encourage a vibrant online community, drive footfall and build lasting relationships with your audience.