18 January 2019
Forging European ties
A long-standing relationship with the team at Portus Retail has led to our appointment on Docks Bruxsel in Brussels and Europa Centralna in Poland.
To kick off both projects we have undertaken a comprehensive insight and discovery process to inform the development of two independent refined propositions, creative marketing concepts, and communications strategies.
In Poland, Europa Centralna has seen the delivery of a stunning new brand proposition and brand book, as well as the rollout of its first new-style campaigns to support both Christmas and Winter Sale. We are now looking forward to the development of spring and summer campaign concepts to support the scheme in the season ahead.
For Docks Bruxsel we have refreshed and redefined the brand and leasing materials and are now managing the ongoing delivery of all marketing activity, including seasonal campaigns such as the autumn fashion event, with A-list bloggers and vloggers, that saw queues of hundreds of people, to more traditional campaigns such as Saint Nicolas and Christmas which saw the installation of an ice rink to drive centre footfall.