28 September 2020

Find Your Balance with IKEA

By Naomi Batchelor


The recent nationwide lockdown served us a whole host of challenges which inevitably meant that in-store events took a temporary back seat while we all worked through the unique situation we suddenly found ourselves in. However, IKEA wanted to continue delivering inspirational customer experiences, so we worked with IKEA stores to create a series of inspirational videos delivering ideas and clever solutions to help increase people’s wellbeing at home – the very first ‘virtual event’ for IKEA!  

Find your balance with IKEA, is all about helping our audience sleep better, embrace healthy new habits in the home and find time for rest and relaxation. We showcased our co-worker’s expertise via online content, created by IKEA co-workers themselves, as well as extending IKEA’s reach by working with various influencers and Sleep Expert, Dr Guy Meadows.

Our audience were able to learn how IKEA helped Influencers revamp their bedrooms with simple sleep solutions to gain a better night’s sleep, how to knock up some delicious Swedish recipes that are kinder to the planet and get the chance to ask our IKEA Co-Workers and sleep expert their questions on our Instagram live Q&A.

In total, we delivered an impressive 21 videos/stories across a 2-week period, which were featured across IKEA UK & ROI Instagram and Facebook channels, to IKEA’s 1 million+ followers.

We can help you create unique experiences for your customers! To find out how, get in touch here.

people reached
new social fans
pieces of content delivered in 6 weeks
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