Megan Brooks | 20.06.2017
BWP wins store opening programme for major outdoor retailer!
BWP is delighted to announce its appointment by Cotswold Outdoor to support a number of new store openings at various locations across the country. Cotswold Outdoor, the leading UK’s outdoor retailer, has appointed BWP’s event management team to launch two new stores in 2017, with further openings to follow in 2018.
Following an in-depth strategic pitch BWP was appointed for its creative approach featuring a best practice opening programme that could be rolled out across the new stores. The launch campaign will follow a standardised process to ensure consistent brand messaging and budget allocation, while allowing localisation to target each store’s local catchment.
Catrin Williams, Local & Events Marketing Manger at Cotswold Outdoor, comments: “We were really impressed by BWP Group’s approach to our brief. The agency understood our brand and came up with a genuinely creative way to communicate the Cotswold Outdoor message to our new customers. We are excited to see the campaign coming to life and looking forward to seeing our customers inspired and visiting the new stores as a result.”
Richard Beasley, CEO of BWP, says, “As a retail specific agency we have a great deal of expertise in-house and were delighted by the invitation from Outdoor & Cycle Concepts Ltd to pitch for the Cotswold Outdoor store openings. We are now having enormous fun putting the proposal into practise and can’t wait to see the first store opening underway.”