We’re over the moon to announce that “Beauty in Full Colour”, our Trafford Centre campaign has received not only one but FOUR nominations at the Don’t Panic UK Agency Awards.
Beauty in Full Colour Dazzles with GOLD16 Sep 2023
We took home GOLD for ‘Best Large Marketing Campaign’, while also being shortlisted for Best Local Campaign, Best Event, and Best Integrated Campaign – not a bad haul!
The campaign itself transformed Trafford Centre into an inclusive beauty paradise, delving into beauty in its raw, unfiltered form. We not only increased awareness and sales within the beauty category but made Trafford Centre the go-to destination for inclusive beauty. Engaging creativity transformed the Trafford Centre and featured pop-ups, talks, demos, tutorials, Eid celebrations, dance, and live music. Our approach wasn’t just about marketing; it was a celebration of diversity, authenticity, and inclusivity.
The campaign resonated profoundly with the public and achieved unprecedented reach across demographics. This campaign also reflects the very core of BWP – a culture-driven agency passionate about making impactful changes and we are overjoyed that our genuine pursuit of this was not only acknowledged but rewarded.