As the current intern at the Primal PR London office, yesterday I was lucky enough to get an insight into the whirlwind industry of press shows – an invaluable experience indeed! I entered the stunning Swarovski Crystallized Lounge in central London and joined in the hustle and bustle of setting up the event space. The prominent black and white stripes of The Perfume Shop branded walls, contrasted with brightly coloured balloons plus bunny rabbits, daisies and petals all helped to create the eye catching display, with a sea of brand new fragrances glistening amongst it all.
After delicately placing perfume blotters around the room and greeting guests on arrival, I was lucky enough to shadow some of the Primal girls on The Perfume Shop PR team, who breezed through every detail of the different scents like true experts. The press seemed fascinated as they glanced over the new perfumes, limited editions, and GWPs before edging towards the bar to enjoy the extensive cake selection which included the most amazing colourful macaroons!
To top it off delicious smells wafted from the deli counter, with freshly made roasted vegetable couscous, shredded duck, caprese salad and much more. One delicious Rainbow Punch cocktail later and the event was well under way, but despite all the hard work it was over before we knew it, with the last few smiling faces practically being pushed out the door, complete with a jam-packed goody bag filled with the latest fragrances. All in all a very successful day for journalists, The Perfume Shop PR Team… and the intern!