Our Finance Director aka Wens, dressed Primal-perfect today wearing a top the signature colour of the PR company of BWP Group!

We struggled to find her at times as she disappeared into the wall!

At Primal we often think we’d like to be treated like royalty but yesterday a few Primalites actually got a glimpse of  Her Majesty Queen Elizabeth II and the Duke of Edinburgh when they visited the Glades Shopping Centre in Bromley as part of the official Diamond Jubilee tour.

Dressed in a baby blue wool crepe dress and a white, lavender and baby boucle coat, the Queen enjoyed meeting London designers Jeff Banks and John Rocha and waving to a sea of festive flags.

As a team we’re pretty good at spotting a celeb or two but let’s face it, our next encounter is going to have to be a real ‘diamond’ to beat the Queen!

Fed up of waiting for Summer to arrive, and in Rich’s absence, we have decided to turn his office into a steam room.

Emma and Carole were first up to test the new installation with positive results.

Both were reported to have said they felt great and can’t wait for the sauna and spa pool!

It’s been a weekend of hard-core cycling, sun worshipping and hair raising but the Primal girls have landed back safe and sound after an incredible four days in Ibiza.

A big congratulations to Michael, Lane, Sam and Ronan from the Michael Van Clarke Salon for completing the 180km challenge and raising an incredible amount of money for Great Ormond Street Hospital!

Remember, you can still get involved and make a donation at http://www.justgiving.com/ibizacharityride

In between helping raise awareness and cheering on team MVC the Primal ladies embarked on their own Ibiza adventure. It’s safe to say the Spanish didn’t know what had hit them with the Primalites in town!

Another big congratulations to everyone who completed the bike ride and helped raise such an awesome amount for GOSH, it’s been a great few days, reunion next year we say!

The global aviation trade show agenda touched down in London this week, with our aircraft parts client, aeroinv.com the lead sponsor at the Olympia event.

Once again aeroinv.com continued to wow the aviation community with their stunning Singapore holiday competition that visitors could enter via our innovative branded iPad booth at the stand (If you didn’t get a chance to enter via the iPad then you should visit www.aeroinv.com).

The trade shows this year have formed a platform for aeroinv.com to promote their wares, successes and innovative proposition to the global markets; stats like 4 months of 50% month-on-month growth evidence how successful they’re proving to be. At Olympia though, we wanted to raise the bar, so we took the opportunity to sponsor the event and even bring out some promotional staff to push the aeroinv.com message.

Next week we head to Singapore again where we’re hosting an event to launch our newly defined Asia Pacific offering.

If you’re coming then we will see you there, if you’re interested in attending the event on Thursday 10^th May, 2012 at the Hilton Hotel, Singapore, please contact colin.jacobs@bwpgroup.com

It’s that time of year again, when the Primalites rally around our favourite hair stylist Michael Van Clarke and his team as they embark on another Hair Raising fundraiser to help raise money for Great Ormond Street Hospital.

This year, the Primal girls are supporting the MVC team on a mammoth 180km bike ride around Ibiza!

Joined by the hair dressing elite including John Frieda and Lee Stafford the MVC team aim to raise an incredible £10,000 and we intend to cheer them along every step of the way…whilst catching a tan of course!

This week, Primal and BWP hit Kings Place, London for the second annual Shopping Centre Conference.

After meeting some familiar faces over coffee, the day kicked off with a keynotes presentation from Michael Weedon, Deputy Chief Executive at the British Independent Retailers Association followed by entertaining insight into commercialisation from Duffy Weir, Director of Education at Specialty Retail Report complete with a Wizard of Oz theme tune prize giveaways!

After an appropriately hearty lunch, the team enjoyed a panel debate on the future of retail destinations with as well as a motivating evaluation of Twitter by social media guru Mark Shaw.

We like to keep our eyes open here at BWP Group and make sure we’re on the ball when it comes to the art and design world.

Walking round the Tate Modern last weekend viewing some of Damien Hirst’s best known work from the past 25 years, I was struck by his apparent obsession with death; his installations included swarming flies feeding on an animal carcass to a diamond encrusted skull to a dead shark frozen in formaldehyde. Lucky for me, I’m not squeamish.

The much talked about exhibition is a retrospective one which has been intended to shock its audience and laugh in the face of death.

Juxtaposing these morbid pieces of art was the fragile butterfly. In one striking room, Hirst has created several pieces of work which mimic stain glass windows by using dead butterfly wings to recreate the coloured glass. These beautiful works work as an immediate contrast to the macabre subject matter in the other parts of the exhibition.

So was Hirst intending to shock? Absolutely. This exhibition was not introspective or a comment on Hirst’s personal life, but instead a focus on making a statement to shock his audience. Even his familiar spot paintings are gridded polka dots paintings against white walls, with simple coloured dots in a perfect mathematical order. Yet like much of the rest of his work, they were completely lifeless.

So would I recommend it? For those with a strong stomach, it makes some interesting viewing. Those who have a dislike against blood, flies or dead animals then I would say this one isn’t for you on this occasion.

When Tim and Helen from BWP boarded their hired tube train for a photo shoot for Christy’s latest ad campaign, little did they realise that they would be drafted in as “extras” on the shoot to appear in a series of adverts for Christy’s range of Supima bed linen.

This challenging shoot began on a very warm March morning – BWP hired a tube train at London Underground’s Charing Cross station which was parked at a disused platform. We spent 2 hours setting up the photographer’s equipment, and to say the train was “cosy” was an understatement.

Making space for the make-up required to ensure Tim was ready for his “close up” was a further challenge to the day!

Lighting checked, make-up done it was time for the model to enter with the star of the show… Christy’s new range of Supima bed linen.

After a very tiring, cramped, hot and dusty shoot, the team disembarked the train, which then made its way to cope with London’s rush hour.

The client and BWP were delighted with the results.

The first advert appears in this week’s OK! magazine, followed by further adverts in The Guardian, The Times, The Telegraph and Hello magazine throughout May.

One could be forgiven for thinking there was a new girl causing a stir in the office with GEMA forming the topic of conversation all month; on the contrary we are pleased to introduce our new client the Global Enterprise Mobility Alliance, GEMA.

1 global alliance, 7 clients based in 7 countries,  working across 32 countries in 37 languages with 1 big launch in just 5 weeks, it’s been a busy busy month for BWP, with GEMA keeping us hot on our toes.

The 7 founding members of GEMA (Berkleys TS in UK, EMS in Dubai, GPXS in Belgium, MSC in OZ, Navita in Brazil, Schiffl in Germany and Vox Mobile in US) are all local experts in Managed Mobility Services, which to you and I is the provision of mobiles handsets, networks and on-going support services to large global companies.

Our job was to make Global Managed Mobility Services simple, slick and world class in time for BlackBerry World 2012 in Florida on 1^st May.  We kicked off with brand planning and strategy development held at the BWP boathouse where we welcomed guests from Belgium, Germany and the US whilst the remaining members tuned in via video conference.  We were particularly impressed with the guys in OZ who joined us well after the sun and surf had gone down.

After the creation of a smashing new brand identity we have worked flat out to create a flashy new website, brochure, business cards, case studies, competition entry collateral, exhibition stand design, ads, email templates and presentations.

With our CEO, Richard flying out to Florida on Sunday to join our 7 alliance members at BlackBerry World, let’s hope the only mobility they see isn’t the carts whizzing around the golf course!

www.thegema.com